Client
HB Beauty
Services
Logo
Photography
Website Design
Digital Assets
Year
2018
HB Beauty came to Carly Co as a growing skin and wellness brand ready to level up. The founder, a local entrepreneur, had outgrown her original setup and was ready to expand into a full skin range with a sister brand on the horizon. Together, we created a fresh, confident visual identity that reflected the calm, professional energy behind the business.
I worked closely with the team to create a new logo, photography that captured their warmth and professionalism, and a website that brought everything together online. The visuals were designed to grow with them — from treatment room to retail shelf — and support the business as it continued to expand.
The result is a brand that feels elevated and trustworthy while still staying true to its local, wellness-based roots. It’s been a privilege to grow alongside HB Beauty as the business has evolved.
